STORYTELLERS
SUN, SEP 07, 2025 - 14:26
Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.
They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward.
And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
In the late 1990s, Apple ran an advertising campaign which not only summed up the company’s ambitions at the time, but defined heart and soul of their efforts for the next 20 years.
The ‘Think Different’ campaign was not just haughty-sounding advertising jargon. The slogan and accompanying manifesto told a story about Apple; where they were, who they wanted to be, and what kind of customer they were speaking to. It celebrated the outlier and spoke to a generation of artists, filmmakers, songwriters and dreamers who grew up in the confusion and drama of the 1980s.
To really hammer this point home, the TV and print ads featured a montage of famous ‘crazy ones’ — including Albert Einstein, Bob Dylan, Martin Luther King Jr., John Lennon, Mahatma Gandhi, Amelia Earhart, Pablo Picasso, Thomas Edison, and many more. It was a roll-call of creative and courageous visionaries and rebels.
Apple's 'Think Different' campaign rounded-up some famous faces like Pablo Picasso, Amelia Earhart, and Jim Henson.
It's no surprise that Steve Jobs loved the campaign. His goal for Apple had always been to 'sell dreams' and to do that, he knew that Apple needed great storytelling.
Clearly, Apple found it, and 'selling the dream' is a talent which Apple has cultivated carefully over the years and never let slip. From the 1980s right up to today, from the original Macintosh launch in 1984 to Vision Pro in 2023, Apple has consistently used storytelling to create emotional connections with its audience, with product launches not just about specs and features; but tales which resonate with people's aspirations and values.
This is not a novel concept, of course. Car, cologne and beer companies all clued into the fact long ago that to sell a product well, that product needs to represent a lifestyle. What sets Apple apart is that their storytelling is not limited to marketing material, but has been quietly woven into their product line and ecosystem.
This year, Apple is going to release MacOS 26 (Tahoe), which introduces a new design language called 'Liquid Glass'. This is not just a gimmick or visual overhaul; it’s narrative development. It's Apple's way of signalling its ongoing commitment to innovation, user experience, and design excellence. And perhaps more importantly than that, it's about showing users the future of computing — or at least the future that Apple wants.
Liquid Glass is a triumph of UI design. A mix of solid and fluid, an ode to playful elegance, and a replication of real-world physics in the digital space — and that last point is important.
With the introduction of Vision Pro, Apple aimed to changed the way we think about computing. This device embraced a new way of interacting with digital content, blending the physical and virtual worlds, and signalling depth with shadow, transparency, translucency, and movement. Apple clearly wants to carry this new paradigm into its other products. Liquid Glass is therefore not just a big step forward in user interface design, it’s a way for Apple to tell their story about the future of computing and get people ready for what's coming next.
The new Liquid Glass UI language is elegant, playful, and future-facing.
Of course, Apple has its critics. Since the announcement of Liquid Glass, howls of indignation have erupted across the internet, with some pointing out that the update is an 'accessibility nightmare!' with low readability or poor contrast (complaints which must willfully be ignoring the fact that Apple has for a very long time had perhaps the best Accessibility options in the entire tech sphere, with settings galore for altering the OS to be more readable or higher-contrast or so forth). Or that it's gimmicky and 'too like Windows 11', which is not a little insulting to Apple's design team…
It's often said that since Steve Jobs passed away in 2011, Apple has lost its way. That it has 'stopped innovating' or can't produce revolutionary products anymore. This, in my opinion, is absolute nonsense. Apple under Tim Cook has been fantastic.
Consider the Apple Watch, Airpods, Vision Pro, the M-series chips, the seamless ecosystem features like Handoff, Face ID, Continuity Camera, Live Translation, AI‑powered tools (alright, that's still being ironed out), all of which have appeared under Cook's tenure. Cook has overseen the biggest period of growth in Apple's history, and the company is now the first to reach a $3 trillion market cap. Not bad for a company that's supposedly 'losing its way'.
To me, MacOS Tahoe is another example of Apple’s ongoing commitment to innovation and product excellence. Despite all the criticism and bluster out there, actually using the updated OS is a joy. On iPad and iPhone, elements move and flow and respond to your touch in a way that feels natural and intuitive and fun, while on the Mac, things are toned down a little but still look absolutely 'lickable', as Steve Jobs once put it. The OS feels cleaner, snappier, and feels ready for the future in a way that, as usual, is going to be mighty hairy for the competition to try and copy (though they will undoubtedly try).
In fact, a strange thought occurred to me when it was announced; that in a way we've come full-circle. 25 years ago in 2000, Apple introuced 'Mac OS X', its tenth Operating System and complete re-write using a flashy new Unix core. The OS featured an interface called 'Aqua' which — as the name implies — was inspired by water.
The 'Aqua' interface of Mac OS X bears more than a passing resemblance to Liquid Glass, with jelly-buttons and translucent panes.
It looked amazing at the time. Corners were rounded, icons were translucent and glossy, and the whole thing felt fresh and new. It was a big leap forward from the old 'Mac OS 9', which by comparison felt clunky and primitive. And yet, Aqua was limited by the technology of the time. Screens were smaller, processors were weaker, and the best Apple could pull off in terms of fluidity were the 'genie' effect when minimising windows.
Now, 25 years later with Liquid Glass, it seems that Apple is finally able to realise that original vision in a way that feels modern and relevant. Indeed, my first thought upon seeing Liquid Glass was, 'this is the Aqua Steve wanted.'
The homage is poetic. Both the end of a story, and a whole new beginning for Apple.
THE MARINER APPROACHES!
WED, AUG 27, 2025 - 11:52
Hey there, fantasy-fiends! I’m thrilled to announce that my latest short story, The Mariner, is going to drop anchor soon, with the release date set for September 2025 (yep, that's next month!). And what's it about…?
In the archipelago of Paeri, a young sailor named Kama leads a double-life. A crewman aboard a trading vessel, he also trains to become an island champion, or 'Ayuku'.
This is a life of hard work, discipline, and duty, and one which is meant to prepare him—like all such champions—to defeat a legendary threat.
All islanders in Paeri know of the Sea-Bane, a monstrous creature which awakens every 90 years and which has laid waste to entire islands in the past. And the 90 year cycle is almost at an end…
Can Kama rise to the occasion?
I’ve always been fascinated with the adventurous spirit of traders, merchants, and explorers throughout history—those intrepid characters from every culture and country who broaden horizons and create stories that ignite the human imagination. And here, I hope to contribute a yarn of my own.
Written with Greek epics and historical voyages in mind, The Mariner tells a story of self-discovery, courage and magick, which I think will strike a chord with anyone who finds the maritime world of old as intriguing as I do.
This story is also going to become yet another entry in my fabtabulous SHORT STORY LIBRARY – a freshly-minted repository of bite-sized fantasy-adventure. If you’re after a little escapism with an exotic twist, the Short Story Library is for you! And more excitingly still; these little stories come with FREE audibook versions! How cool is that! Just head to a story and click ‘DOWNLOAD AUDIOBOOK’ and you can listen to your little heart’s content!
New short stories and free audiobooks are arriving there all the time, so stay tuned, and I hope you enjoy.
Jim :)
THE LIBRARY IS OPEN
FRI, JUL 11, 2025 - 14:33
Fantasy fans, rejoice — because today you’re in for a treat!
Recently, Jimzip.com underwent a big overhaul with an entire new section added. The new Short Story Library is a repository for bite-sized fantasy and adventure, updated with new stories frequently and totally free to read.
But it gets better – because today I’m thrilled not only to announce that a new short story, ‘The Masked Regent’, has been added, but that stories are getting audiobook versions as well!
Yep. You can head over to the library and listen to it right now. And more audiobooks are on the way.
VISIT THE LIBRARY
I’m proud of my stories, big and short, and have vowed never to use AI in my writing. My writing is 100% human-made, ideas and all, and takes time to plan, write, edit, and share. So if you appreciate and like what you read, why not buy me a coffee as a thanks?
You can do so at: Paypal.me/Jimzip
The new Short Story Library is a repository for bite-sized fantasy and adventure, updated with new stories frequently and totally free to read.
For now though, thanks for being awesome and keeping reading alive. Now, I have to get back to it!
Jim :)
HIJINKS AND HUMOUR AND HAND-GRENADES, OH MY!
SAT, JUN 14, 2025 - 15:21
It was a chilly Friday night in Melbourne when, dressed in my shabbiest woollen jacket, I stepped from the biting wind into a small cinema lobby, proving that the cinema is often a good escape in more ways than one. And someone who knows all about cinematic escapism is Wes Anderson.
- SPOILERS FOLLOW -
I knew nothing about The Phoenician Scheme when I booked the tickets — and that’s how I like it. I tend to avoid trailers for most films nowadays and with Anderson’s in particular, feel relatively certain that entertainment and eye-candy are in store.
That signature style was evident from moment the film began, as a meticulously styled Benicio del Toro sits in a luxurious and retro light-aircraft cabin — before it explodes, setting the tone for a story filled with bombs, guns, poison, and grenades.
The Phoenician Scheme is categorised as an ‘espionage, dark comedy’ which neglects the family-drama part that arguably forms the core of the film. The plot centers on Zsa-Zsa Korda, a ruthless billionaire arms dealer portrayed by del Toro who, after surviving his sixth plane crash embarks on a path of redemption, though inadvertently. While attempting to create a legacy through ruthlessly executed infrastructure projects in the fictional Middle Eastern ‘Phoenicia’ (which bears no relation to the ancient Phoenicia), the brazen, heartless Korda summons his estranged daughter Liesl, a nun-in-training, to give her a ‘trial run’ as his potential heir — a wise move, seeing as he spends most of his life avoiding assassination attempts and sabotage.
The plan is for her to inherit and carry on his ambitions if he meets a sticky end, but first the pair embark on a journey, meeting with all the stakeholders and reconciling on the way. Liesl’s ideological bent slowly erodes while Korda confronts his moral blind spots, and the pair make a wonderfully coordinated value flip as Anderson guides us through delicious and bizarre locales and encounters, all inhabited by a star-studded cast including Michael Cera, Tom Hanks, Scarlett Johansson, and Benedict Cumberbatch.
It’s impressive how Anderson recruits familiar archetypes and then injects fresh life into them with whimsical, absurdist qualities. Tropes like the stuffy admiral, the communist freedom-fighter, the Arabian prince, and the old mother superior all make appearances. However, under Anderson’s hand these cutout tropes are all subverted. The radical politely and cheerfully acquiesces to reason, the old business magnate playfully joins an impromptu basketball game, and the mother superior displays corruption in service of piety. It’s all an exercise in creative unpredictability.
Another hallmark of Anderson's storytelling is the way characters reveal their backstories through monologues. In most films, this approach would feel forced or corny, often relegated to clichéd "hero hears a villain monologuing" scenarios. But Anderson's reality is so heightened and the characters so often devoid of normal human emotion, that these monologues serve as essential windows into their inner worlds, providing the audience with the necessary depth to understand and connect.
Anderson recruits familiar archetypes and then injects fresh life into them with whimsical, absurdist qualities.
By this point in time, Anderson’s style is fully developed and realized. He knows what he's about, and so does his audience. There's a lot to be said for a well-established, trademarked look and feel. But there's also a downside. It's very opinionated. You either get it or you don't — a point illustrated when the young couple beside me in the cinema got up and left two-thirds of the way through, or by the lady to my other side who shot me a baffled look as the final credits rolled, as if trying to divine just how bamboozled I was.
Still, few of us can hope to be as recognizable and confident in our craft as Anderson, and whether or not his movies hit home, I often leave with a glow of inspiration and a drive to make something new. This time was no exception. As I walked out of the warm cinema into that cold air again, I will admit to feeling confident. I've been closing in on a manuscript in the last few months, but sometimes it seems too big to handle. This film was a reminder that its always possible to prise oneself out of a funk, and that to navigate the difficulties of life, sometimes all we need is a little comedy and whimsy, and the confidence to see it through.
Jim :)
TIME TO RELOAD?
THURS, JUN 5, 2025 - 12:32
Ask people what they think of The Matrix Reloaded and you’ll often get a half-smile and a shrug. “Bit of a letdown,” they might say. “Got too talky,” or “Didn’t make sense.”
Fair enough — after the first Matrix movie, expectations were understandably sky-high and that’s always a recipe for disaster. But after watching this film over twenty times (yes, really), I believe that Reloaded is one of the most underrated sequels in modern cinema. In fact, I’d argue that philosophically and conceptually, it might surpass the original.
The reason is that, rather than simply offering more kung-fu and bullet-time, Reloaded deepens the world of its predecessor in a way most sequels don’t manage. It expands the metaphor, taking what began as a sleek, high-concept allegory for the digital world into ideas of purpose, causality, agency, and control.
Watching it as an early twenty-something, I thought I had a pretty good handle on it but two decades later, I still find myself discovering novel aspects to the script — though sadly, I also find that my verbatim recitations of the Architect’s speech have fallen by the wayside. Whether that’s impressive or concerning is up to you…
Ignoring the strangely bendy Agent Smith courtyard battle, there are indeed some top-tier action sequences, the freeway chase being a standout. It holds up even in today’s CG-laden cinematic landscape and is an exemplar of practical effects, coordination, and tension, probably one of the best car-chase sequences ever made (not counting The Blues Brothers, of course!) And let's not forget the amazingly well-choreographed ‘ghost’-fight, or the battle in the marble hall, which utilises some truly lip-smacking slo-mo.
But again, what brings me back time and again isn’t the action, but the ideas.
Let's be honest, the Wachowskis did not simply snatch up a bunch of computing terms and throw them into a script. From rogue programs to system anomalies, cause-and-effect subroutines to firewalls and calculated outcomes, this film is packed with layers and meaning and understanding. Concepts like recursion, determinism, and interdependence are mapped onto the characters in clever, often poetic ways. Just look at Persephone’s aching monologue about desire. Or the Oracle’s half-smile as she describes programs versus prophecy. Even casual table-talk inside the Nebuchadnezzar at breakfast feels loaded with implication.
And it’s this layering of meaning and character that gives Reloaded its pulse. Every face on screen — whether they have five lines or fifty — feels distinct, motivated, memorable. Niobe, Locke, the Keymaker, the Merovingian, Seraph, even the Trainman. It’s a characterisation clinic. Nobody feels extraneous. Every line serves a purpose. Which is the point of any good program.
That, more than anything, is what makes this film special to me. Not just that it ask hard-hitting questions — but that it does so with a full cast of unique voices, each part of a broader philosophical engine. I’d go so far as to say it isn’t just a sci-fi movie, but a speculative thought experiment — with lots of guns and leather.
If there is a complaint from me, it’s actually the third film, Revolutions, which felt more like a conclusion-by-necessity. Don’t get me wrong — I like it. It ties things off and has its moments. But it leans heavily into spectacle and loses much of the gooey, chocolatey dialogue that made Reloaded such a delicious treat. All of which is why, for me, Reloaded sits alongside the first movie in a little dual-throne of its own. Different moods. Same calibre.
If you’ve only ever watched it once—or not at all—I’d strongly recommend giving it another go. Preferably with fresh eyes and no expectations. Let the world, the dialogue, and the depth surprise you. Because buried beneath all the slow-mo and sunglasses, The Matrix Reloaded has a lot to say. And once you start decoding it, you might just find yourself reloading, too.
Jim :)